Friday, 26 February 2010

Audience Research.

In order to make sure our final film appeals to the ideal audience, I questioned six people (from different age ranges) to find out what particular age group watched films or visited the cinema the most. (within the last two months) By question two people my age, alongside two people younger and two people older, I will be able to find out if it is the person's age or the person's sex that alters film's appeal. Also, I will find out in what format they watched the film and why to see what is the most popular at the time. I will then be able to base our final film on these findings to make it popular.

2 younger:
#1.
Madagascar on DVD - one of my favourite films, watched with the family.
Twilight 2; New Moon at the Cinema - Twilight 1 is a favourite.
She felt she had to watch the second to, to see if it was just as good.
A Walk To Remember on DVD - Seen it before, but not for a while.
Watched it in spare time.

#2.
The Terminal on TV - Seen it before and it was on again.
Batman, Dark Knight by Internet Download - Didn't see it at the cinema. Easier to download it than pay for the DVD.
Eight Below on DVD - Family were watching it, never seen it before.



2 My Age:
#1.
He's just not that into you by Internet Download - Due to many recommendations. Only way to watch it at the time was to download.
Twilight 2; New Moon at the Cinema - First film is a favourite.
Had to carry on the story, had also read all of the books.
Wild Child on DVD - Seen it at the cinema, bought the DVD in sale.
Sherlock Holmes at the Cinema - Adverts looked good,
Sherlock Holmes has always been an interest.
Angels and Demons on DVD - Read the book before,
Seeing if the film did it justice, now a favourite film.

#2.
A walk to remember on DVD - recommending and showing to a friend.
Dirty Dancing on DVD - spare time, fancied watching that at the time.
Sherlock Holmes at the cinema - Adverts looked good.
Did you hear about the Morgans at the cinema -
Mutual choice with a friend, Simple cinema visit.
Hocus Pocus - Classic and a favourite.
Bought cheap DVD to watch it again.


2 Older:
#1.
Eight below on DVD - watched it as a family.
Sherlock Holmes at the Cinema - Adverts looked good, family outing.
The Terminal on TV - Seen it before, likes Tom Hanks films.

#2.
Bank Job on DVD - Saw it at the cinema, got the DVD as a gift.
Knowing by Internet Download -
Saw the DVD advertised, looked good. Downloaded it instead.
Batman, Dark Knight DVD - Saw it at the cinema, got the DVD as a gift.
Mamma Mia on DVD - choice of the girlfriend.
Sunshine by Internet Download - Due to recommendations.
Downloaded to see if it was worth buying.


So from these findings I found out that people my age are the most likely to watch films than those that are older or younger. I was surprised at the amount of films the older generation did watch, but in this I was not surprised in the format that they were watched in. Like I thought the older people tended to watch what was already given to them on the television, whereas the ones my age went out of there way to download them off the internet to see if they were worth buying later on, or to simply save money. I also found that the film genre's tended to stay within the stereotypes of male and female. (females and romances, males and actions) however there were a few exceptions if the opposite sex asked to watch a certain film with the other. So if I was to use this information when planning for my own target audience I would take film formats and genre's into consideration also.




Opening Titles Research.

Research into opening titles, allowed me to note aspects that could be used within our own final piece. By doing this I was able to research into different transitions, camera shots and title sequences.
With the film 'Mamma Mia' I found the following;

0.35:
“UNIVERSAL PICTURES”
“A LitleStar/Playstone production"
0.48:
Mid shot - dark scene (background)
Leaves a mystery of the character.
Linking to the song in the background.
- Character singing that song later on..

1.07:
Establishing long crane shot.
Shows vast size of the ocean compared to the characters position. Character shown getting smaller and smaller as she goes into the distance towards her destination.
1.35:
Close up on the envelopes in the characters hand.
Shows the addresses of the three recipients.
Making the link to the 3 main characters
1.44:
Cut to close up of recipient number one.
1.53:
Cut to close up of recipient number two.
2.03:
Cut to close up of recipient number three.
All three are travelling to the same place.

2.40:
Long shot of character jumping, and pulling down on a rope. - Cuts to a fruit machine effect which links to the pulling down motion. (As if pulling down on the fruit machine handle) All three characters passports photos spin round in the fruit machine
2.45:
Low angle shot.
Aeroplane flying across the screen, shown from below. - Where there would be smoke coming from the engines is now replaced with glitter that covers the screen.

2.47:
The glitter floating across the screen from the previous shot.
then forms the words ‘MAMMA MIA’
END OF TITLE SEQUENCE.

Thursday, 25 February 2010

Preliminary Task.



My Preliminary task required short footage showing someone walking through a door, across a room and having a short conversation with another person. Match on Action, Shot/reverse shot and the 180 degree rule (see picture) had to be included within.

We looked around school at this time to try find an appropiate room for our filming, as we had to make sure that it was available for all the times we would need it.

----------------------------------------------------------------------------------------

Match on Action: A technique that shows one action cutting from two different angles during one time, but linking the movements across both shots.

Shot/Reverse shot: A technique where one character is looking at another character (often off screen) and then a cut is made to show that second character looking back at the first. Even with the cut between the two, the viewer knows that they are both looking at each other.

180 Degree Rule: This rule is the basic guideline that states two characters in the same scene should always have the same left/right relationship with each other. When the angle is shot from the other side (of the imaginary axis) it is known as a reverse shot.

----------------------------------------------------------------------------------------


ATTEMPT ONE.

With our first attempt, we realised that we had problems with our sound quality when the camera was facing Kayleigh (the character in Orange) so we re-shot the scene, using better sound equipment


FINAL TASK.


----------------------------------------------------------------------------------------

Evaluation.
Considering this was our first exercise we did have to some problems when it came to the editing software; and trying to get our individual clips to flow together. Our first attempt shows our experimentation with different transitions between the shots, and our use of cropping. However, with no sound in one shot, we realised this would not help the flow of the scene.

So on our second attempt, we were a bit more efficient when it came to using the software, and we were able to include brief match on action shots, as well as the other required elements. On our second attempt, we did have another slight problem with the sound, but not as major as our first attempt; this was beyond our control at the time and is something that we can improve on for our new video piece.

As our knowledge and understand of both using the cameras, and then finally editing our footage, we will be able to improve. Next time we will focus more on the above problems. This preliminary task has enabled us to develop our camera skills and camera techniques ready for planning our final piece.



My Group.


My group is made up of;
  • Kirsty Clark.
  • Kayleigh Harris.
  • Grace Bovan and Myself.
Together, we make -
'Funky Monkey Productions'